Social Media Marketing Strategy
Let’s look at the bigger picture, what is the first step in social media strategy?
The first step is to think about your social media strategy!
A big question in social media strategy is to find out what your goals are. For example many companies may have different goals from their strategies. There are many different goals that can be achieved such as increasing brand awareness, driving website traffic and sales, help generate more engagement to your brand and also serve as customer support channel for your consumers. It is very important to establish one or many of these goals!
I believe it is critical in your social media strategy to perhaps to choose a few social media platform rather than every single social media platform! The fewer social media platforms you are on allows you to put in more focus on your brand and post better content. The more social media platforms, the more effort that is required! Take note of which social media platforms you are performing the best channels for your business.
Another important factor is the type of content you want to share! What type of content is the best for your target audience? This content could be images or videos and could be entertaining or educational! A great way to find out what content works best for your brand is to create a marketing persona! This will help your brand to deliver the best content for your selected audience.
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